I take ideas from concept to final product. Whether a project calls for a professional production or an iPhone with a quick turnaround, I adapt to whatever the job demands and the audience won't know the difference.
For video, I develop hooks that capture attention in the first three seconds, shoot with a clear creative direction, and edit in Final Cut Pro to create pacing, energy, and storytelling that keeps viewers watching. I like to add personal touches like unique angles and nods to cinema that make the work feel like a true one of one. If the situation does not allow, the iPhone can do it all.
For photography, my style leans toward film inspired candids because that's how I best capture a feeling. Whether it's product shots, lifestyle content, or behind the scenes moments, it all comes across as my style. I edit in Adobe Lightroom to produce work that feels cohesive with a brand's identity and looks like it belongs in a feed people actually want to follow.
For graphics, my style pulls from pen and paper, punk rock flyers, and collage but balances that with an appreciation for clean, modern design. The combination of those influences is what makes my work mine. In a world where feeds are flooded with AI generated visuals, work that is clearly human made stands out that much more. Whether it's social posts, promotional materials, or supporting visual assets, I create work that has texture and personality while still communicating clearly and looking sharp on every platform.
I've produced content for brands across food, sports, and fashion. The through line is always the same: work that looks intentional, sounds authentic, and earns attention.